Why It’s Good to Get Your Commercial Banned From the Super Bowl – Freakonomics Blog – NYTimes.com
fevereiro, 2009
15
fev 09
Why It’s Good to Get Your Commercial Banned From the Super Bowl – Freakonomics Blog – NYTimes.com
15
fev 09
Get the best the job in the world
This is really more one of those histories that you have to see to believe. Well, today with bigger and bigger competition for attention it is no surprise that the Australian Government is offering the “best job in the world” to the most creative future manager of Hamilton Islands.
Around 10 thousand candidates are fighting to be a one lucky bastard to manage the Island at the north of Australia, with a salary of 33.000€ per month + car, house and food. He will have also to dive with Sharks and help with a program to save local marine turtles.
One of the interesting tasks is to maintain a daily blog. The idea comes from the need of promoting the tourism to the island that is suffering because the economical crisis (who isn’t…). The future manager will be responsible to promote the island during 6 months.
A curiosity, but the brazilians answer for 5% of the videos…
Why don’t you try?
14
fev 09
Very interesting tools for the planner
I had a class about Internet tools that are very insightful and useful for Planners.
The most interesting one until now is the “La lista WIP“, WIP standing for Web Important People. There you just type a name of someone famous or important, politicians are a interesting try, and it gathers you information about this person like number of news references on the web, the position in the list, according to the country and worldwide, last news, graphs and related people.
An example of a relevant comparison for the brazilians.
Comparison.
Other one is the “most viewed” form Elpais.com where you can check what is attracting attention at the site. Probably your local newspaper has something like this.
TubeMogul is another tool that is really relevant for planners and for those who upload videos to videostream sites like Youtube. It is like an google analytics for Videos, it collects information for almost all streaming sites.
I will post a bigger list with more tools and interesting sites for planners. Soon
11
fev 09
Extreme Wingsuit jumping in Norway
WOW!
This is completely SICK! And that’s why I just LOVE IT!
wingsuit base jumping from Ali on Vimeo.
I’ve been around this mountains, and in some points like the highway the guy flow close to, and it must be just an awesome view to “fly” there. I just got in love…
Later I will post about what kind of Radical Sports I do:)
11
fev 09
“Cachorro-Peixe” for Space Fox VW
SpaceFox – Cachorro-peixe – Brazilian Version
I will talk about this spot because is one that really caught my attention when I first saw it. It has a powerful insight, that all the young people is never alone. We love to have friends (like a dog by the way) around us, and space is essential in a car cause we just want to take everyone with us, no matter where.
The hotsite and the print campaign is also here:
There are two versions around, at least that I’ve seen until now. One is the shown in Argentina and other in Brazil. What calls my attention is that the argentinean one doesn’t have the copy used in the original (brazilian) video. And that makes me ask why? Are the target’s so different? Are they different at all or is due to a poor translation? Cause the text is nice and evocative and ads emotion.
If you have a better understanding of the matter, please tell me.
There is a making-off in portuguese talking about the concept, idea, message and how the idea emerged. It’s really interesting to see how the concept grew.
The making of is by AVESSO.
.
The production was done by the Argentinean Rebolucion, animation by Bitt Animation for the Brazilian Almap BBDO.
Direct by Armando Bo.
The music is “Stand by me”, singed by J.J.Jackson.
Have fun…
10
fev 09
Impulsa TDT and the 9 ideas. Which is best?
Today we presented our solutions to the Impulsa TDT briefing. The objective was a call to action around 25% of the Spanish population. The “analogic breakdown” that will occur in april 2010 is a serious issue and in the briefing the Terrestrial Digital Television (Television Digital Terrestrial – TDT) has wanted solutions to call these people to convert their analogue signal / antennas to the digital model.
Were 9 ideas, 9 creative briefings presented to 2 teachers and one director of Miami Ad School Madrid. Right now we are listening to the feedbacks of each teacher.
We were the last group to present the idea. To summarize the presentation and call attention, cause you tend to “sleep” after 9 presentations, we went direct to the question. The target at the beginning, followed by the Insight, and creative campaign. At the moment we have poor graphic examples of our ideas, but soon I will be able to post more concrete ideas.
Just to tease, John Wayne was the salver of TDT
9
fev 09
Onitsuka Tiger – Zodiac Race
Onitsuka Tiger – Zodiac Race
An amazing video!
And how it was produced??
It is really a big job to produce something like this. The 3d and Illustration Studio responsible for the production was the NY based PandaPanther, headed up by Jonathan Garin and Naomi Nishimura. The agency was the Amsterdam WorldWide. ENJOY
Here is the production video:
