Patrick DS » Guerrilla http://patrickds.com/blog Planner Creativo, Designer, Fotógrafo e Poeta de Botequim Sun, 28 Feb 2010 21:41:01 +0000 en hourly 1 http://wordpress.org/?v=3.0 NFL Fantasy Files Video http://patrickds.com/blog/nfl_fantasy_files/2009/03/ http://patrickds.com/blog/nfl_fantasy_files/2009/03/#comments Sun, 08 Mar 2009 16:41:48 +0000 admin http://patrickds.com/blog/?p=172 This video just freaked me out. How the guys can do that? Of course it remembers me a lot the video for Ronaldinho and Nike, but this is far more impressive, and real.

Check this out:

the standard version
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and a deluxe version
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]]> http://patrickds.com/blog/nfl_fantasy_files/2009/03/feed/ 0 Christina Aguilera’s perfume guerrilla promo in Israel http://patrickds.com/blog/christina-aguileras-perfume-guerrilla-promo-in-israel/2009/03/ http://patrickds.com/blog/christina-aguileras-perfume-guerrilla-promo-in-israel/2009/03/#comments Tue, 03 Mar 2009 12:49:40 +0000 admin http://patrickds.com/blog/?p=153 The Israeli agency Mizbala found a nice solution to communicate the new perfume from Christina Aguilera.
It distributed 150.000 hangers in the big cities around Israel with a small perfume sample and the essay “Sometimes it’s all you need to wear”.

It reached 1.500.000 consumers and the perfumes were sold-out in just 3 days after the start of the campaign.

The concept was the one I mentioned above “Sometimes it’s all you need to wear” and the action transmitted exactly that! I’m sure you can find the hangers to buy in some Ebay like auction site in Israel ;)

The agency, Mizbala, a guerrilla and Experimental Marketing has many other videos in their blog, but to check it you will certainly need a translator. (The link is with Google Translate). Apparently the term Mizbala means Garbage, but I’m not sure if the translator is right. You know there are a lot of “lost in translation” terms :) .
Mizbala.

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Mizbala channel in Youtube and the Christina’s campaign set in Flickr.

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