The Israeli agency Mizbala found a nice solution to communicate the new perfume from Christina Aguilera.
It distributed 150.000 hangers in the big cities around Israel with a small perfume sample and the essay “Sometimes it’s all you need to wear”.
It reached 1.500.000 consumers and the perfumes were sold-out in just 3 days after the start of the campaign.
The concept was the one I mentioned above “Sometimes it’s all you need to wear” and the action transmitted exactly that! I’m sure you can find the hangers to buy in some Ebay like auction site in Israel 
The agency, Mizbala, a guerrilla and Experimental Marketing has many other videos in their blog, but to check it you will certainly need a translator. (The link is with Google Translate). Apparently the term Mizbala means Garbage, but I’m not sure if the translator is right. You know there are a lot of “lost in translation” terms 
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Mizbala.
Mizbala channel in Youtube and the Christina’s campaign set in Flickr.
Tags: Publicidade, Videos
