rss feedParody about Telefonica and DDB in Spain
I saw this video once before and unfortunately I agree with the fact that what they do is to joke with other peoples work. Imagine you work hard to create or come with a nice concept to a video or you do a funny video and it becomes a hit in youtube. Then a company, an agency COPY your concept and apply it to a client spot or campaign. First, is intellectual robbery, then is another joke since it believes that we gonna like it because it is similar to a hit, or a very popular video with million views on youtube. I mean, those who are the target of these spots (we, young people, connected with internet), we now, I now this videos from youtube and I don’t get impacted with this. I think, yeah, nice idea, but is not theirs Idea, is not new, is someone else…
I would not be happy to see my idea carbon copied to commercial ends without asking me. I upload most of my stuff to web under the Creative Commons license. You can use and replicate my work without commercial ends, but your are free to distribute since you put the source of the idea or work. I even ask other people “steal my photos”, use it, replicate, but DON’T SELL IT… You know what I mean?!?
The T-shirt video is a copy of Justice’s “D.A.N.C.E” video, produced by Jonas & Francois of Irene 75 Productions, was nominated for “Video of the Year” at the 2007 MTV Video Music Awards.
Here in an interview with the two directors.
The other one, with the lights is a stop motion done with an old photography concept, the light painting. It is known by photographers for a long time but it was hard to produce good results until the digital photography, that made the process easier since you can instantly see the results. Well, I want to say is that, the stop motion concept with Light-painting became more popular with the videos produced by the Germans of the Lichtfaktor. They start showing their work on FLICKR and became very popular. They also have produced some videos for BEKO ALL-STARS , PHILIPS and some festivals.
In this case I think the copy is less damaging since its a old idea and concept. Even if the video photography is really close to the PIKAPIKA, the stop motion video with lights is not their idea or concept, but something common to everybody and that should be copied and reproduced and modified as you wish…
As you can see, the light painting is an old art 
Well, this is not an easy issue. Should advertise agencies copy ideas or should they work with these ideas to develop new concepts, and so help with the dissemination and evolution of the popular art?
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