I will talk about this spot because is one that really caught my attention when I first saw it. It has a powerful insight, that all the young people is never alone. We love to have friends (like a dog by the way) around us, and space is essential in a car cause we just want to take everyone with us, no matter where.

The hotsite and the print campaign is also here:

There are two versions around, at least that I’ve seen until now. One is the shown in Argentina and other in Brazil. What calls my attention is that the argentinean one doesn’t have the copy used in the original (brazilian) video. And that makes me ask why? Are the target’s so different? Are they different at all or is due to a poor translation? Cause the text is nice and evocative and ads emotion.
If you have a better understanding of the matter, please tell me.

There is a making-off in portuguese talking about the concept, idea, message and how the idea emerged. It’s really interesting to see how the concept grew.
The making of is by AVESSO.

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The production was done by the Argentinean Rebolucion, animation by Bitt Animation for the Brazilian Almap BBDO.
Direct by Armando Bo.

The music is “Stand by me”, singed by J.J.Jackson.

Have fun…