Today we presented our solutions to the Impulsa TDT briefing. The objective was a call to action around 25% of the Spanish population. The “analogic breakdown” that will occur in april 2010 is a serious issue and in the briefing the Terrestrial Digital Television (Television Digital Terrestrial – TDT) has wanted solutions to call these people to convert their analogue signal / antennas to the digital model.
Were 9 ideas, 9 creative briefings presented to 2 teachers and one director of Miami Ad School Madrid. Right now we are listening to the feedbacks of each teacher.
We were the last group to present the idea. To summarize the presentation and call attention, cause you tend to “sleep” after 9 presentations, we went direct to the question. The target at the beginning, followed by the Insight, and creative campaign. At the moment we have poor graphic examples of our ideas, but soon I will be able to post more concrete ideas.
Just to tease, John Wayne was the salver of TDT 
