Achei bem bacana essa campanha Sueca da Scholz & Friends Stockhom para a operadora de celular 3 (Three no Reino Unido, ou Tre na Suécia)
A campanha foi para promover um serviço para transferir o recebimento das chamadas do número do telefone fixo para o celular.
Primeiro eles lançaram uma campanha de guerrilha, onde um grupo espalhou posters falando “Livre-se dos plugs de telefone” e com a assinatura da campanha “Plug de telefone, não obrigado. Colocaram em várias cidades, de formas e em locais inusitados, e fotografaram as ações para postar no site/blog da campanha, Telefonjack nej tack (em suéco)
Tradução: Não Obrigado
Depois o blog da campanha relatava todas as ações e apresentava piadas e sátiras contra a os plugs. Há varias piadinhas de como os vendedores te enchem o saco através do telemarketing e de como os fios atrapalham na decoração da casa. Tem até uma perguntinha legal “Será que seus filhos vão ter telefones fixos?”
Agora eles estão mandando ver em mídia de massa, impressos e vídeo bem legal e engraçado para promover a idéia de que telefones fixos são um porre e só atrapalham.
Soon in Tokyo is a new agency born in Barcelona in October past but just now it will be officially launched through a special event named “Platos vs Platos”. This first project is a union of two of the owners interests, music and food. Sincerely, I think it’s shared among all the advertisement people ( see Dommo Kitchen ).
The Israeli agency Mizbala found a nice solution to communicate the new perfume from Christina Aguilera.
It distributed 150.000 hangers in the big cities around Israel with a small perfume sample and the essay “Sometimes it’s all you need to wear”.
I saw this video once before and unfortunately I agree with the fact that what they do is to joke with other peoples work. Imagine you work hard to create or come with a nice concept to a video or you do a funny video and it becomes a hit in youtube. Then a company, an agency COPY your concept and apply it to a client spot or campaign. First, is intellectual robbery, then is another joke since it believes that we gonna like it because it is similar to a hit, or a very popular video with million views on youtube. I mean, those who are the target of these spots (we, young people, connected with internet), we now, I now this videos from youtube and I don’t get impacted with this. I think, yeah, nice idea, but is not theirs Idea, is not new, is someone else…
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
This is really more one of those histories that you have to see to believe. Well, today with bigger and bigger competition for attention it is no surprise that the Australian Government is offering the “best job in the world” to the most creative future manager of Hamilton Islands.
Around 10 thousand candidates are fighting to be a one lucky bastard to manage the Island at the north of Australia, with a salary of 33.000€ per month + car, house and food. He will have also to dive with Sharks and help with a program to save local marine turtles.
One of the interesting tasks is to maintain a daily blog. The idea comes from the need of promoting the tourism to the island that is suffering because the economical crisis (who isn’t…). The future manager will be responsible to promote the island during 6 months.
A curiosity, but the brazilians answer for 5% of the videos…
I will talk about this spot because is one that really caught my attention when I first saw it. It has a powerful insight, that all the young people is never alone. We love to have friends (like a dog by the way) around us, and space is essential in a car cause we just want to take everyone with us, no matter where.
There are two versions around, at least that I’ve seen until now. One is the shown in Argentina and other in Brazil. What calls my attention is that the argentinean one doesn’t have the copy used in the original (brazilian) video. And that makes me ask why? Are the target’s so different? Are they different at all or is due to a poor translation? Cause the text is nice and evocative and ads emotion.
If you have a better understanding of the matter, please tell me.
There is a making-off in portuguese talking about the concept, idea, message and how the idea emerged. It’s really interesting to see how the concept grew.
The making of is by AVESSO.
Today we presented our solutions to the Impulsa TDT briefing. The objective was a call to action around 25% of the Spanish population. The “analogic breakdown” that will occur in april 2010 is a serious issue and in the briefing the Terrestrial Digital Television (Television Digital Terrestrial – TDT) has wanted solutions to call these people to convert their analogue signal / antennas to the digital model.
Were 9 ideas, 9 creative briefings presented to 2 teachers and one director of Miami Ad School Madrid. Right now we are listening to the feedbacks of each teacher.
We were the last group to present the idea. To summarize the presentation and call attention, cause you tend to “sleep” after 9 presentations, we went direct to the question. The target at the beginning, followed by the Insight, and creative campaign. At the moment we have poor graphic examples of our ideas, but soon I will be able to post more concrete ideas.
And how it was produced??
It is really a big job to produce something like this. The 3d and Illustration Studio responsible for the production was the NY based PandaPanther, headed up by Jonathan Garin and Naomi Nishimura. The agency was the Amsterdam WorldWide. ENJOY
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