A campanha foi para promover um serviço para transferir o recebimento das chamadas do número do telefone fixo para o celular.

Primeiro eles lançaram uma campanha de guerrilha, onde um grupo espalhou posters falando “Livre-se dos plugs de telefone” e com a assinatura da campanha “Plug de telefone, não obrigado.  Colocaram em várias cidades, de formas e em locais inusitados, e fotografaram as ações para postar no site/blog da campanha, Telefonjack nej tack (em suéco)

Tradução: Não Obrigado

Depois o blog da campanha relatava todas as ações e apresentava piadas e sátiras contra a os plugs. Há varias piadinhas de como os vendedores te enchem o saco através do telemarketing e de como os fios atrapalham na decoração da casa. Tem até uma perguntinha legal “Será que seus filhos vão ter telefones fixos?”

Agora eles estão mandando ver em mídia de massa, impressos  e vídeo bem legal e engraçado para promover a idéia de que telefones fixos são um porre e só atrapalham.

A campanha foi feita pela Scholz & Friends Stockhom.

Ai está o site da campanha em tradução livre pelo google translator.

Tweet This Post

The founders, Nuria Guinovart, Ángelo Palma y Javi Donada, sum almost 40 years in the advertising field from which the last 6 working at SCPF, so you can expect some quality work coming from these people. Their main objective is to add and create value to brands communication and products, but also dedicate time to own projects, like the Plato vs Plato. Their location it’s equipped with an industrial kitchen and professional musical instrument. What is better than good food and quality music?. That’s what its mixing pleasure with work, or even pleasure with more pleasure if you consider that they probably enjoy what they do.

You can check at Soon in Tokyo’s some of the stuff they have been producing since this “soft opening”.

Ah, by the way. Ángelo Palma is Creative Director, and Brazilian, from Bahia. It’s good to see the Brazucas succeeding outside Brazil.

info via: Bluebus.com & Estrategias.com

Tweet This Post

It reached 1.500.000 consumers and the perfumes were sold-out in just 3 days after the start of the campaign.

The concept was the one I mentioned above “Sometimes it’s all you need to wear” and the action transmitted exactly that! I’m sure you can find the hangers to buy in some Ebay like auction site in Israel

The agency, Mizbala, a guerrilla and Experimental Marketing has many other videos in their blog, but to check it you will certainly need a translator. (The link is with Google Translate). Apparently the term Mizbala means Garbage, but I’m not sure if the translator is right. You know there are a lot of “lost in translation” terms .
Mizbala.

Mizbala channel in Youtube and the Christina’s campaign set in Flickr.

Tweet This Post

I saw this video once before and unfortunately I agree with the fact that what they do is to joke with other peoples work. Imagine you work hard to create or come with a nice concept to a video or you do a funny video and it becomes a hit in youtube. Then a company, an agency COPY your concept and apply it to a client spot or campaign. First, is intellectual robbery, then is another joke since it believes that we gonna like it because it is similar to a hit, or a very popular video with million views on youtube. I mean, those who are the target of these spots (we, young people, connected with internet), we now, I now this videos from youtube and I don’t get impacted with this. I think, yeah, nice idea, but is not theirs Idea, is not new, is someone else…

I would not be happy to see my idea carbon copied to commercial ends without asking me. I upload most of my stuff to web under the Creative Commons license. You can use and replicate my work without commercial ends, but your are free to distribute since you put the source of the idea or work. I even ask other people “steal my photos”, use it, replicate, but DON’T SELL IT… You know what I mean?!?

The T-shirt video is a copy of Justice’s “D.A.N.C.E” video, produced by Jonas & Francois of Irene 75 Productions, was nominated for “Video of the Year” at the 2007 MTV Video Music Awards.
Here in an interview with the two directors.

The other one, with the lights is a stop motion done with an old photography concept, the light painting. It is known by photographers for a long time but it was hard to produce good results until the digital photography, that made the process easier since you can instantly see the results. Well, I want to say is that, the stop motion concept with Light-painting became more popular with the videos produced by the Germans of the Lichtfaktor. They start showing their work on FLICKR and became very popular. They also have produced some videos for BEKO ALL-STARS , PHILIPS and some festivals.

LICHFAKTOR on VIMEO.

In this case I think the copy is less damaging since its a old idea and concept. Even if the video photography is really close to the PIKAPIKA, the stop motion video with lights is not their idea or concept, but something common to everybody and that should be copied and reproduced and modified as you wish…

As you can see, the light painting is an old art

Well, this is not an easy issue. Should advertise agencies copy ideas or should they work with these ideas to develop new concepts, and so help with the dissemination and evolution of the popular art?

Tweet This Post

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E

Tweet This Post

Tweet This Post

Around 10 thousand candidates are fighting to be a one lucky bastard to manage the Island at the north of Australia, with a salary of 33.000€ per month + car, house and food. He will have also to dive with Sharks and help with a program to save local marine turtles.

One of the interesting tasks is to maintain a daily blog. The idea comes from the need of promoting the tourism to the island that is suffering because the economical crisis (who isn’t…). The future manager will be responsible to promote the island during 6 months.

A curiosity, but the brazilians answer for 5% of the videos…

Why don’t you try?

Tweet This Post

I will talk about this spot because is one that really caught my attention when I first saw it. It has a powerful insight, that all the young people is never alone. We love to have friends (like a dog by the way) around us, and space is essential in a car cause we just want to take everyone with us, no matter where.

The hotsite and the print campaign is also here:

There are two versions around, at least that I’ve seen until now. One is the shown in Argentina and other in Brazil. What calls my attention is that the argentinean one doesn’t have the copy used in the original (brazilian) video. And that makes me ask why? Are the target’s so different? Are they different at all or is due to a poor translation? Cause the text is nice and evocative and ads emotion.
If you have a better understanding of the matter, please tell me.

There is a making-off in portuguese talking about the concept, idea, message and how the idea emerged. It’s really interesting to see how the concept grew.
The making of is by AVESSO.

.

The production was done by the Argentinean Rebolucion, animation by Bitt Animation for the Brazilian Almap BBDO.
Direct by Armando Bo.

The music is “Stand by me”, singed by J.J.Jackson.

Have fun…

Tweet This Post

Were 9 ideas, 9 creative briefings presented to 2 teachers and one director of Miami Ad School Madrid. Right now we are listening to the feedbacks of each teacher.

We were the last group to present the idea. To summarize the presentation and call attention, cause you tend to “sleep” after 9 presentations, we went direct to the question. The target at the beginning, followed by the Insight, and creative campaign. At the moment we have poor graphic examples of our ideas, but soon I will be able to post more concrete ideas.

Just to tease, John Wayne was the salver of TDT

Tweet This Post

And how it was produced??
It is really a big job to produce something like this. The 3d and Illustration Studio responsible for the production was the NY based PandaPanther, headed up by Jonathan Garin and Naomi Nishimura. The agency was the Amsterdam WorldWide. ENJOY

Here is the production video:

Tweet This Post